If you’ve been looking at digital media strategy options to help you succeed with your online e-commerce or lead generation site, you probably already know that organic search engine optimisation is considered the best way to attract potential clients. Optimising your site so that search engines tell people that you are the most relevant site for their search terms can help you succeed. But in order to succeed with SEO, you’ll need to do keyword research.
Keyword Research: The Driving Force behind SEO
Search engines work based on words. Businesses that carefully consider this when strategising for their marketing have a greater chance of getting targeted and organic traffic.
Researching which keywords and phrases relate to your industry is vital. You can use this information to target on page and off page SEO practises so that your site can begin to rank well for those phrases. You can’t simply guess which keywords your customers are ranking for. Doing that is the equivalent of not researching your market. By researching, you’ll be able to figure out:
Which primary keywords to strive to rank for, based on what customers are searching for.
Which secondary and tertiary keywords to seed in for latent semantic indexing.
Which words and phrases your biggest competitors are targeting. And, how they’re actually ranking so you’ll know what tactics to take to de-throne them.
After you’ve done keywords, the research isn’t over. You’ll want to continually analyse results so you can fine-tune your strategy. You’ll see areas that are working well for you (which you’ll want to replicate) and areas that could and should be tweaked. Your analytics reporting, in concert with industry keyword research tools can help you quickly progress. It can be time consuming but the return on that investment could help you grow and succeed.