Social media (SM) has been deemed the marketing front for all businesses wanting to be successful through the internet and while this is in fact, true, there are other areas of SM that quite often are overlooked. One of the most powerful tools that can be used through the internet is having a favorable ranking on search engines. The only way this can be achieved in a timely manner is by placing SEO throughout your website, blog and so on but furthermore, using SEO in all your social media endeavors is also beneficial and the area that is overlooked.
When you post links through your Twitter account, each and every link can be a forceful backlink to your website. Along with Twitter, Facebook can also be used to create the same improvement in search engine results. Although SM is viewed many times as a long-term marketing plan, there are short-term gratifications that can be done such as implementing SEO. If you’ve conjured up your social media marketing plan for 2011, let the results below guide you into critiquing your plan with SEO in mind.
1. Use Social Media to Generate Backlinks
If you have any experience at all with social media and generating a promotion, you probably already know the force behind creating backlinks and how easily this can be accomplished. Furthermore, if you use Twitter to release links to your website and/or promotions, you can not only receive natural promotion but also backlinking from a crowd source. People there will share because Twitter is very much a sharing of information site.
2. Valuable content inspires others:
If you are providing valuable content and are good at keeping things up-to-date on your social media accounts, chances are that others will feel compelled to share the same information you are by re-tweeting your links. By simply engaging with others on these sites, you will be able to create relationships and those people will want to help you, especially when most of it only requires clicking a button. Furthermore, if you ask these people to blog about you or share about your business, the results can be phenomenal.
3. Your Profile is filled with SEO:
Your social media profile is full of SEO, who would have thought, right? It’s very important that your information there is up-to-date and completely filled out and also to have included a link to your website or blog. It’s funny sometimes how many people have accounts and log on consistently, but have never taken the time to properly fill out their profile information. In this day and age, it’s a critical part of performing business on the Internet to have a complete profile.
4. Reputation:
Now, I know I’ve said this before but I cannot stress how important a tool like SM can be for your reputation and keeping up with it. However, keeping an up-to-date SM presence will help to eliminate any bad press you may have received in the past. Actually, if you complete your SM profiles, those can totally remove any unfavorable listings.
When your SM marketing plan is built correctly, your campaign can be much more than a marketing strategy, it can also be a resource for long-term branding and SEO. By implementing those results above, you can benefit both your business and your time spent with social media.