Publishing principles to improve E-E-A-T • Yoast

Building trust and establishing authority has become paramount for most online publishers. As Google strives to deliver the most reliable and high-quality content to users — especially in the age of generative AI, they have emphasized a concept known as E-E-A-T: Experience, Expertise, Authoritativeness, and Trustworthiness. E-E-A-T serves as a critical framework to evaluate the credibility and reliability of websites and their content. Improving your E-E-A-T can solidify your position as a trusted authority in your field. Yoast SEO Premium now has a tool to help you work on that.

Yoast SEO Premium helps improve E-E-A-T

Google looks at your site from all angles to help determine its expertise, authoritativeness, and trustworthiness. There are so many options for you to point Google to the right places so it can quickly find what it needs to verify all that. For instance, your publishing principles pages provide excellent insights for Google. In today’s release of Yoast SEO Premium, we’ll enhance these pages via structured data.

Publishing principles are guidelines that govern the creation and dissemination of content. They encompass accuracy, integrity, relevance, transparency, engagement, privacy, accessibility, continuous improvement, and legal compliance. Following these principles ensures high-quality, trustworthy content that resonates with users.

Adhering to publishing principles establishes credibility and expertise, improves user satisfaction, and positively impacts SEO by enhancing E-E-A-T.

There’s structured data for that: publishingPrinciples

Yoast SEO Premium has new options to help Google find those all-important pages. We also make sure to add the publishingPrinciples schema to it so it’s instantly recognizable as such for search engines.

Head to the Site basics settings in Yoast SEO and scroll down to the Site policies section. Here, you can find different options for publishing principles, like:

• General publishing principles
• Funding information
• Corrections policy
• Ethics policy
• Diversity policy
• And more…

Select the appropriate pages from the fields, and you are ready. If you don’t have policies, this might be a good time to start writing those!

Update now to Yoast SEO 20.11

In Yoast SEO 20.11, we’ve added a new notification that reminds you to optimize recently added content types. You’ll not only see a notification on your dashboard, but we’ve also added a label to the content types to make them easily recognizable as new.

In Yoast SEO Premium, we’ve added a new option to add your publishing principles to your site. Select them from the options, and we’ll add the proper schema. This makes it easier for Google to find and recognize your essential principles, which helps your E-E-A-T!