If you have dreams of making it big in the arena of online business, you should have a comprehensive strategy in place for your website to be popular. A professionally created website might not be enough to render significant profits. You would then need to take care of the various aspects of Search Engine Optimization (SEO). If you are new to the online field you might not be fully aware of what SEO is. The principal objective of SEO is to help your website to secure higher rankings in the search results of the search engines. The search engines employ certain techniques for evaluating the ranking of your website and that determines the page on which your website would appear.
If your website in on the first page of the search results, automatically more people would be able to view it. If more people can see the link of your website, there would be more visitors to your site. They are the ones who are ultimately going to bring in revenues for your business. In SEO among the various techniques employed, the two important ones are social bookmarking and directory submission. A very convenient way to have the pages of your website bookmarked is through sign-ups and submissions to the popular social bookmarking sites like Facebook, Google Bookmarks, etc.
With the help of PHP programs you would be able to incorporate the various social bookmarking sites in your own website. In directory submission, on the other hand, you need to submit the links to your website in the various small as well as popular directories. Many people, in order to save time and effort, prefer automated directory submission. But submitting to the various directories manually is better as you would be able to select the appropriate genres that portray your content in the best possible manner.